To celebrate the 50th anniversary of Arrowhead Stadium, the Chiefs worked with local apparel company Charlie Hustle to create a special collection. The collection was inspired by the 70s and incorporated the handwriting of the Chiefs founder and creator of Arrowhead, Lamar Hunt. In preparation for the launch, a photo shoot was planned and paid social assets were created. Warm-hued, full-color photos and retro props helped create a subtle nod to the 70s inspiration.

Photographer: Bethany Hughes